So my background actually started as a technician. I was a technician for a few years. I had an opportunity to write service. I wrote service for a few years and then I was asked to manage the store that I was working with. This was in the mid 90s and the factory marketing systems were relatively weak and so I had to seek out outside companies to do my service marketing. <\/p>\n\n\n\n
And with that I got to experiment a lot with different offers and how you can get people in the drive. And I saw some success in that way. Skipping forward then, I hired TVI to do the service marketing for my service department roughly 18 years ago and saw a really marked improvement or increase with the responses. The responses I was getting from what I would do for marketing with their targeted data, I was really able to see much more returns from my efforts.<\/p>\n\n\n\n